I build thoughtful brands, campaigns, and visual stories.
I’m an Associate Director of Creative Strategy who partners with teams and organizations to turn complex challenges into clear, compelling campaigns, brand systems, and digital experiences.
Selected Work
Built for the real world
One campaign platform for San Antonio’s transit system, flexible enough to carry everyday ridership messaging and the rollout of VIA’s new Rapid lines.
Campaign concepts, visual direction & storyboards
View case studyBrand guidelines that keep San Antonio’s citywide early-education program consistent wherever families meet it. [One line on what the guidelines covered: logo, color, type, photography, signage.]
[Your role]
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An identity that flexes from tower signage to a phone screen — a playful system of bold color and motion, backed by comprehensive brand guidelines for the attraction’s reintroduction.
Senior Creative Strategist & Lead Designer
View case studyFive distinct artists, one cohesive voice — an exhibition identity that unifies the show without flattening any of them.
Lead Designer
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Litter prevention that meets San Antonio inside its biggest celebration. Launched at Fiesta 2025 with headlines like “Don’t be a lazy bass!” — now an evergreen platform, back for Fiesta 2026.
Led design, strategy & art direction
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Stark, cinematic work that cuts through complacency about flash flooding and sends people to BexarFlood.org to check conditions before they drive.
Concept & messaging lead
View case studyFrom campaign ideas to scalable systems.
Strategic Thinking
I uncover real insights and translate them into clear, actionable strategies that drive results.
Brand & Design Leadership
I build brands and design systems that are distinctive, cohesive, and built to grow.
Campaigns That Connect
I develop multi-channel campaigns that cut through, engage, and move people to action.
AI Workflow & Innovation
I integrate AI tools and automation to streamline production and unlock new creative possibilities.
Experience Snapshot
15+ years of building brands and leading creative teams.
Let's work together
Let's build the next great idea—together.
Open to senior creative leadership opportunities, collaborations, and good conversations about work that moves people.